CHAPTER 6
The Attack of the Esteem Monsters
Success is undermined by low esteem, which is caused by fear. And the fear is entirely removable if we have the courage of our talent.
NO ONE IS SHOOTING AT YOU
This section is on execution—delivery, implementation, performing well, excellence. But we’re not starting at the prospect, at the client, or in your office.
We’re beginning inside your head.
CASE STUDY: New Guinea
My father volunteered for the first parachute regiment ever formed in the US military, in 1940. He told me that he thought it was a good idea at the time. A year later we were at war, and he was shipped to the Pacific to defend Australia at the height of Japanese expansion.
His unit jumped into enemy guns over New Guinea. A great ...
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