Million Dollar Consulting, Sixth Edition: The Professional's Guide to Growing a Practice, 6th Edition

CHAPTER 7

The Reality of Technology

You don’t need a drill. You need a hole. No one gets wealthy by having four backups of a hard drive. What we all need are results.

THE UTTER FALLACY OF SOCIAL MEDIA

Here’s where I create some unhappiness, some exasperation, even some enemies. But if I’m not doing that daily, then I’m not doing a very good job of trying to help people!

They are called “social media,” not “business media.” I’m going to deal with the major social media platforms generically first, then talk briefly about each one. When I say “major,” I mean those most commonly used for business promotion and connections, irrespective of whatever other lunacy is going on in the postings.

If St. Paul, whom I’ve identified as the first real “viral ...