7
DIVERSIFYING YOUR APPROACHES
There are two primary methods to obtain business: you find it or it finds you. In the latter case, credibility and fees are rarely an issue, so it is the preferred route. It’s also easier to fish with a net than a rod and reel in terms of the volume of the catch. We’ll examine some approaches that, even this early in the launch of your business, can create huge potential and leverage.
THE MILLION DOLLAR CONSULTING® ACCELERANT CURVE
Those ideal buyers have to be lured somewhere and by something. So I’ve developed the Accelerant Curve, as illustrated on the next page.
As you can see, increasing trust and a growing brand drive people from competitive and low-cost (or even free) interactions toward distinctive and very ...
Get Million Dollar Launch: How to Kick-start a Successful Consulting Practice in 90 Days now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
