9

CLOSE TO HOME: LIFE BALANCE

How do you take care of your relationships and support system and enjoy not a personal life and professional life but one life? There are advantages of entrepreneurship that too many don’t pursue. I want to make sure you integrate them into your life and work.

DRAWING PEOPLE TO YOU

We discussed earlier the concept of market gravity, and how to attract people in order to lower costs of acquisition, vitiate demands for credentials, and make fee concerns largely irrelevant. We’ll expand upon that strategy here in talking about life balance, because real wealth is discretionary time and money is only fuel. (See the figure on the following page.)

You draw people to you by becoming what I call an object of interest (OOI). ...

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