Million Dollar Micro Business

04Overcome your fear

Before you even begin creating an online business, you have to overcome your fear. You can read this book and run through all the technical ‘how to’ steps to get you started, but more than anything business is a mind game. And online business differs significantly from traditional business in that you are putting yourself out there at the front. There's no brand to hide behind. It's you, your expertise, your thought leadership.

You're streaming live online, sharing your thoughts and ideas around making a positive impact in the world. It's great, but there's no getting around it — it's scary. It's very easy to fall into the comparison trap and not feel good enough, to be so concerned with the judgement of others that you feel paralysed, afraid to step into the light and share your gifts with the world. Fear is the number one barrier that holds people back from achieving their dreams.

You're reading this book because you're attracted by the vision of building a million dollar business with a few staff, and making a big impact in the world, while still having the space and time to live a great life outside your career. All the tools you'll need are available to you, but you have to want that vision badly enough that your desire outweighs the fear you'll inevitably feel when you push through beyond your comfort zone to do things that you've never done before.

One of the best solutions to overcoming fear that I have learned is what Tim Ferriss calls fear setting ...