Million Dollar Micro Business

15Sell your services from a virtual stage

Running a webinar and selling from that webinar will win you more clients than most other marketing activities you engage in. I've spoken about focusing your most precious resources, your time and your energy, on the things that will create the biggest impact, and selling from a virtual stage is definitely one of these.

Running a webinar

Running a one-off webinar or a series of webinars during your launch period is an absolutely fantastic way to speak directly with the people who are most interested in what you've got to say. Of course it's going to be nerve-racking if you've never run one before. We're always going to feel uncomfortable doing something in public we've never done before, but the only way to get over that is to just do it.

I helped Martha to build her online courses. Initially she didn't want to do webinars because she didn't like presenting. She told me she preferred to be behind the scenes and let the work just speak for itself. But humans buy from humans. When you're the expert, you need to get in front of people, talk to them, have a conversation. Once Martha started running webinars and connecting with her customers more personally before asking them to purchase, her sales shot up.

The perfect webinar is a pre-qualifier for your course. When you're choosing your webinar topic, pick something that people who need your course are looking for. It may be that you're pulling out a segment of your course. In a webinar ...