INTERLUDEMY GREATEST REFERRAL

I ASKED SOME COLLEAGUES in my Mentor Program and other communities to provide examples of their “greatest referral.” I thought you’d profit from the variety and the sources.

Kelli RichardsPresident & CEOThe All Access Group, LLCwww.allaccessgroup.com

As a veteran consultant, mentor, producer, and coach, referrals from both colleagues and satisfied clients are the lifeblood of my business. I could share many examples, but probably one of the most rewarding new pieces of business was when my co-producer and I were hired by the United Nations to produce a fund-raiser event in Los Angeles to clear land mines. The artists performing at this event were none other than Sir Paul McCartney, Brian Wilson (Beach Boys), and ...

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