Book description
Make your move into, or improve your position in, the powerful world of professional speaking
If you think you have what it takes to speak professionally, or you've already been doing so with insufficient reward, now is the time to make your move.
Bestselling business author and Professional Speaking Hall of Fame member Alan Weiss offers the inside advice you need to turn your talent into a high-paying career—from honing your delivery skills to building a business. In Million Dollar Speaking, you’ll learn the critical skills of
- Dealing with difficult crowds
- Creating powerful speeches
- Targeting high-potential markets
- Creating a "star" reputation
- Setting fees that reflect your outstanding value
- Perfecting platform skills—making ¬them the best in the business
- Expanding your business through diversification
Weiss has packed the guide with tips, resources, helpful examples, and checklists that make it easy for you to keep a record of your progress. Whether you're a trainer, workshop leader, or consultant, Million Dollar Speaking has what you need to get on the paid public-speaking circuit in no time.
Table of contents
- Cover Page
- Million Dollar Speaking
- Copyright Page
- Contents
- PREFACE
- ACKNOWLEDGMENTS
-
PART ONE Savvy
- CHAPTER 1 When Are You a Professional?
- CHAPTER 2 Establishing Your Market
-
CHAPTER 3 Positioning and Becoming an Object of Interest
- Tell them what they need to know, not everything that you know
- Being Around a Long Time Makes You Older, but Not Necessarily Better
- Transforming Intellectual Capital into Intellectual Property
- Establishing Viral Interest
- Nine Best Practices to Increase Your Business
- If You Don’t Blow Your Own Horn, There Is No Music
- Fish Swim, but Different Strokes for Different Folks
- Summary
- CHAPTER 4 Establishing Fees
- CHAPTER 5 Modern Marketing
-
CHAPTER 6 Lean and Mean
- You don’t need a staff, unless it’s a stick to walk through the woods
- Wealth Is Discretionary Time
- Alan’s Five Essential and Legitimate Staff Characteristics
- You’re a Professional Speaker, Not a Hired Hand
- The Sources of Sound, Objective, Professional Feedback and Why Unsolicited Feedback Will Kill You
- Small Print: Incorporation, Legal, Accounting, Insurance, Taxes, Yada Yada
- Summary
-
PART TWO Steak
-
CHAPTER 7 Accelerating and Accentuating Your Appeal
- Becoming the “go-to” resource
- The Amazing Secret Leverage of Process Trumping Content
- The Myth of “Shelf Life” and the Creation of Long-Term Intellectual Property
- Why You’ll Seldom Get Tossed Out for Using Common Sense
- The Use of Metaphor, Visuals, and Pragmatic Change Devices
- 15 Immediate Expansion Sources for Your Speaking Business
- Summary
- CHAPTER 8 Creating Great Speeches and Workshops
- CHAPTER 9 From Steady, to Surfer, to Star
-
CHAPTER 7 Accelerating and Accentuating Your Appeal
-
PART THREE Sizzle
-
CHAPTER 10 Stage Work
- The speech was five minutes . . . there were dull stretches
- The Myth of Body Language, Gestures, and Movement
- Alan’s 10 Interpersonal Techniques (and Expert Devices) to Engage the Audience
- 20 Great Ways to Engage Almost Any Audience
- Biding Your Time
- Adjusting for Trouble
- Turning Errors and/or Troubles into the Extraordinary
- Summary
- CHAPTER 11 Yawn: Passive Income
- CHAPTER 12 Preparing for Success
-
CHAPTER 10 Stage Work
- EPILOGUE
- ALAN WEISS INTERVIEWS PATRICIA FRIPP
- APPENDIX
- INDEX
-
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Product information
- Title: Million Dollar Speaking: The Professional's Guide to Building Your Platform
- Author(s):
- Release date: October 2010
- Publisher(s): McGraw-Hill
- ISBN: 9780071745673
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