O'Reilly logo

Million Dollar Speaking: The Professional's Guide to Building Your Platform by Alan Weiss

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

CHAPTER 5MODERN MARKETING

I DON’T CARE ABOUT THE COST; GET ME JANE JONES!

IT’S IMPORTANT that you attract business because

• Very few people buy from “cold calls” in this business.

• You don’t have to prove yourself or present credentials.

• There is minimal cost of acquisition.

• Fees simply don’t matter.

I could go on, but that’s more than enough. You want to attract the right clients—those that are amenable and appropriate for the fee structures discussed in Chapter 4. Fortunately, I can help you do that right here.

THE MAGIC AND MYTH OF THE INTERNET

Let me annoy as many of you as I can immediately: your Web site is not a sales tool.

Oh, my, what about all those Internet marketing gurus? Well, they’re wrong about Web sites (and a lot of other ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required