© The Author(s), under exclusive license to APress Media, LLC, part of Springer Nature 2024
S. RileyMindful DesignDesign Thinkinghttps://doi.org/10.1007/979-8-8688-0143-3_5

5. Reward and Motivation

Scott Riley1  
(1)
Liverpool, UK
 

Dress the literature up how you like, add in as many caveats and as many disclaimer paragraphs as you feel necessary—there is no escaping the technology industry’s fetishization of addictive products. Everything from social media attention-grabbing to egregious growth hacks to gamified products that have no business being so make use of obnoxiously derivative implementations of so-called reward science.

While many books in the fuzzy category of design psychology attempt to toe the line, remain neutral in the presentation ...

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