The start of any exciting project is a whirlwind. There’s a special cocktail of chaos, excitement, momentum, and intrigue at work when you have very broad ideas and a hundred different enticing things you could be working on. Balancing the driving force of momentum that comes from feeling like you’ve identified a winning idea against the reality of the work—and learnings—required to deliver it is really bloody hard.
This, in my experience, is often the factor that leads many folks toward skipping, rushing, or under-valuing ...
