CHAPTER ONE
PRIMAL
LEADERSHIP
GREAT LEADERS move us. They ignite our passion and inspire the best in us. When we try to explain why they are so effective, we speak of strategy, vision, or powerful ideas. But the reality is much more primal: Great leadership works through the emotions.
No matter what leaders set out to do—whether it’s creating strategy or mobilizing teams to action—their success depends on how they do it. Even if they get everything else just right, if leaders fail in this primal task of driving emotions in the right direction, nothing they do will work as well as it could or should.
Consider, for example, a pivotal moment in a news division at the BBC, the British media giant. The division had been set up as an experiment, and ...
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