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Minding the Corporate Checkbook: A Manager's Guide to Executing Successful Business Investments by Steven R. Kursh

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8. Now Is the Time

The longest journey begins with the first step.Chairman Mao quoting Lao Tzu

Walk into any bookstore, open any magazine, scan any directory, and you'll find a plethora of books, articles, or consultants that offer "solutions" for making your company better. You are near the end of this book, and you might still wonder, "How is the Business Investment Roadmap different, and how can it be effective in helping my company make better investments?" We offer three important justifications for adoption of the Business Investment Roadmap. First, you should use the Business Investment Roadmap to adjust your thinking to move on and move out of the recession mindset. It is time to open the corporate checkbook and make investments to grow ...

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