9FINDING TRENDS IN REDDIT DATA
Parts of social media data are structured in ways that enumerate human actions quantitatively, while other parts are very qualitative in nature. For example, we can measure the popularity of a Reddit post by counting its upvotes. This allows us to do simple aggregations like the average or median number of upvotes that posts have received during a specific period of time. Other parts of the same Reddit data, however, may be more difficult to summarize in quantitative ways. Comments, for instance, contain prose that can vary wildly in content and style.
Summarizing what people are talking about, and how they’re talking ...
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