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SG24-6273-00 ISBN 0738422967
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Mining Your Own
Business in Telecoms
Using DB2 Intelligent Miner for Data
Exploring the
telecommunications
business issues
Addressing the
issues through
mining algorithms
Interpreting and
deploying the results
The new challenge of integrated solutions is to get more knowledge
from data in order to build the most valuable solutions. This IBM
Redbook is a solution guide to address the business issues in
telecommunications by real usage experience and to position the
value of DB2 Intelligent Miner for Data in a Business Intelligence
architecture as an integrated solution.
Typical telecoms issues are addressed in this redbook, such as:
What are the characteristics of your customers ? Can you predict the
customers who are likely to leave? How do you discover the true
value of your customers?
This book also describes a data mining method to ensure that the
optimum results are obtained. It details for each business issue:
- What common data model to use
- How to source the data
- How to evaluate the model
- What data mining technique to use
- How to interpret the results
- How to deploy the model
Business users who want to know the payback on their organization
when using the DB2 Intelligent Miner for Data solution should read
the sections about the business issues, how to interpret the results,
and how to deploy the model in the enterprise.
Implementers who want to start using mining techniques should
read the sections about how to define the common data model to
use, how to source the data, and how to choose the data mining
techniques.
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