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Mission, Inc. by Julius Walls, Kevin Lynch

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10Growth versus focusEXPANDING SENSIBLY

For most economists and business leaders, a single word defines success: “growth.” At the very heart of the state religion that is our NSE-dominated economic system is a fundamental article of faith that states that gross national product (and its variants) must continuously increase.

In turn, the income statements and balance sheets of businesses must grow as well. Indeed, only through continuous growth can the relentless hunger of ownership be sated. As we proposed at the outset, the need for social enterprise—the very market opportunity, if you will—is borne in response to the fundamental social ills that are the unfortunate result of the single-minded focus on growth above all. If businesses were ...

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