© The Author(s), under exclusive license to APress Media, LLC, part of Springer Nature 2023
M. DakićMobile App Development for Businesseshttps://doi.org/10.1007/978-1-4842-9476-5_1

1. Why Does Your Business Need a Mobile App?

Maja Dakić1  
(1)
Novi Sad, Serbia
 

In our first chapter, we will explain why your business needs a mobile application—we will list the reasons and the benefits along with crucial characteristics of a good mobile app and examples of some off-the-shelf solutions, which can help you until you develop your own mobile app.

1.1. Why Are Mobile Apps the Future of Business?

MOBILE is the new battleground!

Although the statement may seem a bit exaggerated to you, being digitally present is the life breath for any business today!

The recent ...

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