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Mobile Electronic Commerce

Book Description

Mobile commerce transactions continue to soar, driven largely by the ever-increasing adoption and use of smartphones and tablets. The use of this technology gives consumers the flexibility to shop whenever and wherever they want. Mobile Electronic Commerce: Foundations, Development, and Applications addresses the role of industry, academia, scientists, engineers, professionals, and students in developing innovative new mobile commerce technologies and systems to further improve the consumer experience. It also discusses the impact of mobile commerce on society, economics, culture, organizations, government, industry, and our daily lives.

This book brings together experts from multiple disciplines in industry and academia to stimulate new thinking in the development and application of mobile commerce technology. The book covers important mobile commerce topics, such as critical infrastructure management, mobile security issues, new applications and services, emerging development architectures, mobile business solutions, and future research opportunities.

In addition to its multidisciplinary approach, the book also provides a cross-cultural approach intended to overcome cultural barriers and accelerate mobile commerce advancement in the global economy. Authors and researchers from around the world discuss a broad spectrum of methods, tools, and guidelines for designing mobile commerce systems and services in different cultures.

Table of Contents

  1. Front Cover (1/2)
  2. Front Cover (2/2)
  3. Contents
  4. Preface
  5. Editor
  6. Contributors (1/2)
  7. Contributors (2/2)
  8. chapter 1: Enhancing the effectiveness of mobile electronic commerce strategy : A customer orientation approach (1/4)
  9. chapter 1: Enhancing the effectiveness of mobile electronic commerce strategy : A customer orientation approach (2/4)
  10. chapter 1: Enhancing the effectiveness of mobile electronic commerce strategy : A customer orientation approach (3/4)
  11. chapter 1: Enhancing the effectiveness of mobile electronic commerce strategy : A customer orientation approach (4/4)
  12. chapter 2: Dominant issues and conceptual approaches in mobile business research from 2005 to 2013 (1/5)
  13. chapter 2: Dominant issues and conceptual approaches in mobile business research from 2005 to 2013 (2/5)
  14. chapter 2: Dominant issues and conceptual approaches in mobile business research from 2005 to 2013 (3/5)
  15. chapter 2: Dominant issues and conceptual approaches in mobile business research from 2005 to 2013 (4/5)
  16. chapter 2: Dominant issues and conceptual approaches in mobile business research from 2005 to 2013 (5/5)
  17. chapter 3: Critical infrastructure management for mobile electronic commerce : Security and reliability issues on mobile ad hoc network (1/6)
  18. chapter 3: Critical infrastructure management for mobile electronic commerce : Security and reliability issues on mobile ad hoc network (2/6)
  19. chapter 3: Critical infrastructure management for mobile electronic commerce : Security and reliability issues on mobile ad hoc network (3/6)
  20. chapter 3: Critical infrastructure management for mobile electronic commerce : Security and reliability issues on mobile ad hoc network (4/6)
  21. chapter 3: Critical infrastructure management for mobile electronic commerce : Security and reliability issues on mobile ad hoc network (5/6)
  22. chapter 3: Critical infrastructure management for mobile electronic commerce : Security and reliability issues on mobile ad hoc network (6/6)
  23. chapter 4: Security of wireless ad hoc network (1/4)
  24. chapter 4: Security of wireless ad hoc network (2/4)
  25. chapter 4: Security of wireless ad hoc network (3/4)
  26. chapter 4: Security of wireless ad hoc network (4/4)
  27. chapter 5: Mobile social networking service users’ trust and loyalty : A structural approach (1/4)
  28. chapter 5: Mobile social networking service users’ trust and loyalty : A structural approach (2/4)
  29. chapter 5: Mobile social networking service users’ trust and loyalty : A structural approach (3/4)
  30. chapter 5: Mobile social networking service users’ trust and loyalty : A structural approach (4/4)
  31. chapter 6: Comparative study of in-store mobile commerce applications and feature selection, targeted at enhancing the overall shopping experience (1/5)
  32. chapter 6: Comparative study of in-store mobile commerce applications and feature selection, targeted at enhancing the overall shopping experience (2/5)
  33. chapter 6: Comparative study of in-store mobile commerce applications and feature selection, targeted at enhancing the overall shopping experience (3/5)
  34. chapter 6: Comparative study of in-store mobile commerce applications and feature selection, targeted at enhancing the overall shopping experience (4/5)
  35. chapter 6: Comparative study of in-store mobile commerce applications and feature selection, targeted at enhancing the overall shopping experience (5/5)
  36. chapter 7: Moving toward a mobile website for www.india.gov.in (1/4)
  37. chapter 7: Moving toward a mobile website for www.india.gov.in (2/4)
  38. chapter 7: Moving toward a mobile website for www.india.gov.in (3/4)
  39. chapter 7: Moving toward a mobile website for www.india.gov.in (4/4)
  40. chapter 8: Security in mobile electronic commerce (1/3)
  41. chapter 8: Security in mobile electronic commerce (2/3)
  42. chapter 8: Security in mobile electronic commerce (3/3)
  43. chapter 9: Enhancing electronic commerce with hybrid mobile application development architecture (1/4)
  44. chapter 9: Enhancing electronic commerce with hybrid mobile application development architecture (2/4)
  45. chapter 9: Enhancing electronic commerce with hybrid mobile application development architecture (3/4)
  46. chapter 9: Enhancing electronic commerce with hybrid mobile application development architecture (4/4)
  47. chapter 10: Using the Apache Cordova open source platform to develop native mobile applications (1/3)
  48. chapter 10: Using the Apache Cordova open source platform to develop native mobile applications (2/3)
  49. chapter 10: Using the Apache Cordova open source platform to develop native mobile applications (3/3)
  50. chapter 11: MobiCash : Smart mobile payment system (1/5)
  51. chapter 11: MobiCash : Smart mobile payment system (2/5)
  52. chapter 11: MobiCash : Smart mobile payment system (3/5)
  53. chapter 11: MobiCash : Smart mobile payment system (4/5)
  54. chapter 11: MobiCash : Smart mobile payment system (5/5)
  55. chapter 12: Mobile electronic commerce development (1/6)
  56. chapter 12: Mobile electronic commerce development (2/6)
  57. chapter 12: Mobile electronic commerce development (3/6)
  58. chapter 12: Mobile electronic commerce development (4/6)
  59. chapter 12: Mobile electronic commerce development (5/6)
  60. chapter 12: Mobile electronic commerce development (6/6)
  61. chapter 13: Mobile advertising : The Indian perspective (1/5)
  62. chapter 13: Mobile advertising : The Indian perspective (2/5)
  63. chapter 13: Mobile advertising : The Indian perspective (3/5)
  64. chapter 13: Mobile advertising : The Indian perspective (4/5)
  65. chapter 13: Mobile advertising : The Indian perspective (5/5)
  66. chapter 14: e-CRM, m-CRM, and ICTs adoption in the e-tourism and m-tourism industries (1/9)
  67. chapter 14: e-CRM, m-CRM, and ICTs adoption in the e-tourism and m-tourism industries (2/9)
  68. chapter 14: e-CRM, m-CRM, and ICTs adoption in the e-tourism and m-tourism industries (3/9)
  69. chapter 14: e-CRM, m-CRM, and ICTs adoption in the e-tourism and m-tourism industries (4/9)
  70. chapter 14: e-CRM, m-CRM, and ICTs adoption in the e-tourism and m-tourism industries (5/9)
  71. chapter 14: e-CRM, m-CRM, and ICTs adoption in the e-tourism and m-tourism industries (6/9)
  72. chapter 14: e-CRM, m-CRM, and ICTs adoption in the e-tourism and m-tourism industries (7/9)
  73. chapter 14: e-CRM, m-CRM, and ICTs adoption in the e-tourism and m-tourism industries (8/9)
  74. chapter 14: e-CRM, m-CRM, and ICTs adoption in the e-tourism and m-tourism industries (9/9)
  75. chapter 15: Security intelligence for healthcare mobile electronic commerce (1/2)
  76. chapter 15: Security intelligence for healthcare mobile electronic commerce (2/2)
  77. chapter 16: Automated teller machine and mobile phone interface in a developing banking system (1/6)
  78. chapter 16: Automated teller machine and mobile phone interface in a developing banking system (2/6)
  79. chapter 16: Automated teller machine and mobile phone interface in a developing banking system (3/6)
  80. chapter 16: Automated teller machine and mobile phone interface in a developing banking system (4/6)
  81. chapter 16: Automated teller machine and mobile phone interface in a developing banking system (5/6)
  82. chapter 16: Automated teller machine and mobile phone interface in a developing banking system (6/6)
  83. chapter 17: Mobile content and applications value networks : Evidence from the Italian mobile telecommunications market (1/5)
  84. chapter 17: Mobile content and applications value networks : Evidence from the Italian mobile telecommunications market (2/5)
  85. chapter 17: Mobile content and applications value networks : Evidence from the Italian mobile telecommunications market (3/5)
  86. chapter 17: Mobile content and applications value networks : Evidence from the Italian mobile telecommunications market (4/5)
  87. chapter 17: Mobile content and applications value networks : Evidence from the Italian mobile telecommunications market (5/5)
  88. chapter 18: Segmenting, targeting, and positioning of mobile payment services (1/6)
  89. chapter 18: Segmenting, targeting, and positioning of mobile payment services (2/6)
  90. chapter 18: Segmenting, targeting, and positioning of mobile payment services (3/6)
  91. chapter 18: Segmenting, targeting, and positioning of mobile payment services (4/6)
  92. chapter 18: Segmenting, targeting, and positioning of mobile payment services (5/6)
  93. chapter 18: Segmenting, targeting, and positioning of mobile payment services (6/6)
  94. chapter 19: Success factors influencing consumers’ willingness to purchase brands advertised through the mobile phone (1/4)
  95. chapter 19: Success factors influencing consumers’ willingness to purchase brands advertised through the mobile phone (2/4)
  96. chapter 19: Success factors influencing consumers’ willingness to purchase brands advertised through the mobile phone (3/4)
  97. chapter 19: Success factors influencing consumers’ willingness to purchase brands advertised through the mobile phone (4/4)
  98. chapter 20: Smart city as a service platform : Identification and validation of city platform roles in mobile service provision (1/7)
  99. chapter 20: Smart city as a service platform : Identification and validation of city platform roles in mobile service provision (2/7)
  100. chapter 20: Smart city as a service platform : Identification and validation of city platform roles in mobile service provision (3/7)
  101. chapter 20: Smart city as a service platform : Identification and validation of city platform roles in mobile service provision (4/7)
  102. chapter 20: Smart city as a service platform : Identification and validation of city platform roles in mobile service provision (5/7)
  103. chapter 20: Smart city as a service platform : Identification and validation of city platform roles in mobile service provision (6/7)
  104. chapter 20: Smart city as a service platform : Identification and validation of city platform roles in mobile service provision (7/7)
  105. chapter 21: Strategic and tactical issues with Apple’s mobile maps (1/5)
  106. chapter 21: Strategic and tactical issues with Apple’s mobile maps (2/5)
  107. chapter 21: Strategic and tactical issues with Apple’s mobile maps (3/5)
  108. chapter 21: Strategic and tactical issues with Apple’s mobile maps (4/5)
  109. chapter 21: Strategic and tactical issues with Apple’s mobile maps (5/5)
  110. Back Cover