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Mobile Electronic Commerce by June Wei

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21
chapter two
Dominant issues and conceptual
approaches in mobile business
research from 2005 to 2013
Joseph Budu and Richard Boateng
2.1 Introduction: Backgrounds and rationale
The ever-increasing rate of adoption and use of mobiles and related services
has numerous effects on individuals and businesses. These effects have
fairly spurred a number of valuable studies seeking to study and understand
the phenomenon and its interrelationships with business (e.g.,Schierholz
et al., 2007; Lee and Park, 2008; Frempong, 2009; Gonçalves and Ballon,
2011; Ghezzi, 2012, Jaramillo and Harting, 2013). This chapter undertakes a
review and classication of mobile business (m-business) research to indi-
cate the current state and direction of research issues in the eld. Reviews
are needed to facilitate the advancement of knowledge, theory develop-
ment, close saturated research areas, and uncover new areas for research
(Webster and Watson, 2002). Generally, mobile research is endowed with
Contents
2.1 Introduction: Backgrounds and rationale ........................................... 21
2.2 Framing mobile business research ....................................................... 22
2.3 Methodology for the review .................................................................. 24
2.4 Mobile business research: Issues and evidence ................................. 24
2.4.1 Mobile business applications/services .................................... 25
2.4.2 Economics, strategy, and business models ............................. 26
2.4.3 Consumer acceptance/adoption ............................................... 27
2.5 Mobile business research: Conceptual approaches ........................... 28
2.6 Discussions .............................................................................................. 31
2.6.1 Discussion of issues and evidence ........................................... 31
2.6.2 Discussion of conceptual approaches ...................................... 33
2.7 Conclusion and future research directions......................................... 35
References ..........................................................................................................36
22 Mobile Electronic Commerce
several such reviews (e.g., Fouskas et al., 2005; Scornavacca et al., 2006;
Ngai and Gunasekaran, 2007; Ladd etal., 2010). Scornavacca etal. (2006)
categorized and analyzed 235 journal and conference articles between 2000
and 2004 to suggest future research areas (1) about business and organi-
zational applications, (2) about empirical research, and (3) toward theory
development. Similarly, Fouskas etal. (2005) derived a research roadmap
after an in-depth review of m-business dimensions. The roadmap proposes
short-, medium-, and long-term research directions including but not lim-
ited to the study of organizational capacity to integrate mobile applications
(m- applications) and mobile services (m-services) within work culture and
business processes, content pricing, and interoperability. In addition, a more
recent review seems to have narrowed down on a specic m-application
area, that is, mobile commerce (m-commerce) research and applications
(Ngai and Gunasekaran, 2007). In addition, there exists an overarching
review of over 800 articles that states that within the broader mobile com-
puting research area “the technology itself was initially of interest, followed
by business applications, user concerns, and nally research related to com-
merce applications of the technology” (Ladd etal., 2010).
Ladd etal.s review somewhat suggests that despite these existing
valuable reviews, none of them seems to satisfy the need to understand
the theoretical and conceptual approaches to m-business research.
Furthermore, considering the very dynamic nature of the m-business
area, there is room to contribute with a review of the current state of the
area. The purpose of this chapter is thus to understand the dominant
issues and conceptual approaches to m-business research from 2005 to
2013 to identify gaps and to suggest future research areas. This chap-
ter is structured into seven sections. Section 2.1 provides a background
to, and the purpose of, this chapter; Section 2.2 discusses m-business
denitions toward proposing a more comprehensive conceptualization;
and Section 2.3 describes the methodology of the review. Section 2.4
presents the results of the review, based on m-business research themes.
A discussion on the theoretical and conceptual frameworks of the previ-
ous research is presented in Section 2.5. Section 2.6 concludes with the
gaps in the issues and conceptual approaches to provide some future
research directions.
2.2 Framing mobile business research
Balasubramanian etal. (2002) observe that the term “m-business” lacks a
formal conceptualization. This void has led to seemingly ad hoc deni-
tions of the term in literature. For instance, Fouskas etal. (2005) dened it
as “…communication, information exchange and transactions conducted
over mobile or wireless networks,” while Giaglis (2006) dened it as
the ways in which mobile communication technologies can be applied

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