38 ◾ Mobile Enterprise Transition and Management
access flight times while being driven to the airport in a taxi without actually
ringing the airline, and a preset parameter can ensure that the relevant infor-
mation is obtained by the passenger through an SMS on his or her mobile
device. Similarly, the accessibility of sports scores, medical information, etc.,
is increasing with ease. Rapid growth and availability of hot spots is enabling
connectivity around airports, hotels, restaurants, schools, and universities.
Reaching wider and dispersed audience: ◾ is goal is significant in MET as
it enables the organization to “tap” into audiences (and potential custom-
ers) that it would not have access to otherwise. Furthermore, this extension ...