
48 ◾ Mobile Enterprise Transition and Management
Table 2.2 Mobile strategic partnership issues to be considered in MET
Stakeholders in
mobile business Strategic issues to be considered in becoming mobile
Mobile network
operator
Carrier versus partner for the contents and services to
be provided by the business
Pricing model for partnership
Ability to ascertain and use location information on
customers to promote business
Mobile network technologies for transmission and
quality of service
Ownership issues in terms of mobile content
Privacy and security issues, particularly from customer
viewpoint, in terms of who has and uses customer data
Mobile business ...