Mobile Enterprise Transition Goals and Framework ◾ 53
and easy-to-use services. When the customer perceives the services as such, he or
she is prepared to pay for them. e prices of these services can consist of a standard
flat fee and a service charge. Nonfinancial factors such as loss of privacy or, possibly,
intrusive marketing promotions also need to be balanced in this pricing process.
ere is an ongoing need to balance flat-fee tiered pricing, in which a fixed charge
is applied for a given quota of airtime, with pricing based on the quantity of data
transferred. is is so because customer billing is based on only one aspect, say, the
data quantity, and an unaware customer may end up with unexpected bills. On the
other hand, subscription-based ...