86 ◾ Mobile Enterprise Transition and Management
the organization as it improves the quality of its employees’ working life.
us, the management technique of a balanced scorecard comes in handy in
dealing with MET. Further discussion on the calculation of strategic benefits
appears later in this chapter.
As the cycle of the balanced scorecard is repeated, the MET vision and strategy are
assessed and recorded to monitor the effects of implementing mobile technology in
the business.
Sophistication in Mobile Services
Competition among businesses is concentrated on content and promotion that
are presented to users in a sophisticated way. e sophistication with which such
services are provided to mobile users forms a significant driver for the mob ...