Mobile Enterprise Transitions: Process Dimension ◾ 195
services. is timely level of informative service results in higher customer sat-
isfaction levels and, in turn, improves the organization’s ability to attract and
retain customers. Furthermore, the ability to capture customer transactions
and preferences online provides the organization with the opportunity to track
customer behavior, and thereby to customize products and services to cater to
that behavior.
Operational usage of mobility also needs to be modeled as a workflow. is is so
because workflow automation and inventory statistics are enhanced by the applica-
tion of mobility to them. Mobility within operational business processes enables
organizations to provide accurate es ...