Mobile Enterprise Transitions: Social Dimension ◾ 221
that it enables businesses to create opportunities to provide services that are based
on the specific location of the user. ese location-based services, however, require
the business to know the location of the user in the first place. ere are increasing
privacy-related issues to this location knowledge of the user by the business. At the
same time, it is also increasingly being accepted that such location knowledge also
has immense potential for businesses to provide a range of services—particularly
emergency services, as noted by Unni and Harmon (2005). Providing complete pri-
vacy and security implies no access by the business to the user and vice versa; that
is, no value to either pa ...