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Mobile Enterprise Transition and Management
book

Mobile Enterprise Transition and Management

by Bhuvan Unhelkar
June 2009
Intermediate to advanced content levelIntermediate to advanced
420 pages
15h 2m
English
Auerbach Publications
Content preview from Mobile Enterprise Transition and Management
Mobile Enterprise Transitions: Social Dimension 231
groups. erefore, there is a possibility that businesses may switch to request-based
advertisements, such as the advertisement or promotion for the nearest gas station
or restaurants requested by the user. ere may also be a need to “add value” to the
advertisement by providing the user information about the weather or sports scores
along with the promotional material.
Relationship among Customers
Customer-to-customer interaction on the Internet is based on common topics of
interest such as purchase, value, or satisfaction of the product. Similarly, mobile
networks allow customers to commun ...
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Publisher Resources

ISBN: 9781420078282