
269
8Chapter
Mobile Enterprises:
Expansion, Growth,
and Management
In fact, when everything is too systematic you are imprisoned, freedom
is crushed.
Freedom needs chaos.
Osho, in Einstein the Buddha-II, p. 129
Chapter Key Points
Discusses the ongoing management of mobile business after transition ◾
Presents the posttransition growth and expansion strategies for mobile busi- ◾
ness as well as user value creation through mobility
Focuses on the importance of “value creation” by mobile businesses ◾
Highlights the responsibilities of a mobile business beyond profit and the use ◾
of mobile business processes to provide that value to users, including custom- ...