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also carefully implemented, and a business ethic that is based on the importance
of looking after the insurance customers. e value-based approach facilitates
growth and expansion of mobile businesses because, by their very nature, they
have a greater opportunity to provide these values to their users through person-
alization of the services. e value-based approach also helps mobile businesses
mature fast, as they are required to use all their internal resources from all four
dimensions to achieve the value goal.
Yet another example is Norwich Union, which aims to offer value to customers
in the United Kingdom. is bank makes innovative use of GPS services available
in mobile devic ...