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Mobile Enterprise Transition and Management
book

Mobile Enterprise Transition and Management

by Bhuvan Unhelkar
June 2009
Intermediate to advanced content levelIntermediate to advanced
420 pages
15h 2m
English
Auerbach Publications
Content preview from Mobile Enterprise Transition and Management
Mobile Enterprises: Expansion, Growth, and Management 279
also carefully implemented, and a business ethic that is based on the importance
of looking after the insurance customers. e value-based approach facilitates
growth and expansion of mobile businesses because, by their very nature, they
have a greater opportunity to provide these values to their users through person-
alization of the services. e value-based approach also helps mobile businesses
mature fast, as they are required to use all their internal resources from all four
dimensions to achieve the value goal.
Yet another example is Norwich Union, which aims to offer value to customers
in the United Kingdom. is bank makes innovative use of GPS services available
in mobile devic ...
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Publisher Resources

ISBN: 9781420078282