
315
10Chapter
Case Study: Applying
METM to a Medium-Sized
Pharmaceutical Enterprise
Adaptability is not imitation. It means power of resistance and assimilation.
Mahatma Gandhi
Chapter Key Points
Outlines a practical case study in Mobile Enterprise Transition and ◾
Management (METM) in which the transition framework can be applied
Discusses the practical application of METM framework to a medium-sized ◾
pharmaceutical enterprise called Pharma
Demonstrates the practical implementation of the diagnosis phase of METM ◾
and provides an understanding of the goals, demographics, and mobile matu-
rity of Pharma
Presents how the concept of change ma ...