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Mobile Enterprise Transition and Management
book

Mobile Enterprise Transition and Management

by Bhuvan Unhelkar
June 2009
Intermediate to advanced content levelIntermediate to advanced
420 pages
15h 2m
English
Auerbach Publications
Content preview from Mobile Enterprise Transition and Management
315
10Chapter
Case Study: Applying
METM to a Medium-Sized
Pharmaceutical Enterprise
Adaptability is not imitation. It means power of resistance and assimilation.
Mahatma Gandhi
Chapter Key Points
Outlines a practical case study in Mobile Enterprise Transition and
Management (METM) in which the transition framework can be applied
Discusses the practical application of METM framework to a medium-sized
pharmaceutical enterprise called Pharma
Demonstrates the practical implementation of the diagnosis phase of METM
and provides an understanding of the goals, demographics, and mobile matu-
rity of Pharma
Presents how the concept of change ma ...
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Publisher Resources

ISBN: 9781420078282