320 ◾ Mobile Enterprise Transition and Management
Patients (Customers)
Mobile Pharma (m-Pharma) will enable patients and their caregivers to access the
business 24/7 from anywhere using mobile devices. Patients require up-to-date
information regarding the availability of diabetic drugs on mobile devices and
the ability to correlate drug information with prescriptions. ey can also benefit
from brief educational updates on their preregistered mobile gadgets. Decision sup-
port for patients and a reminder service for dosages and timings can be some of
the mobile business processes of value that Pharma will endeavor to deliver while
undergoing MET.
Physicians and Healthcare Specialists
Pharma will change the way both physicians and ...