
335
11Chapter
Case Study:
Applying METM to a
Small-Sized Travel and
Tourism Enterprise
Everything comes to us that belongs to us if we create the capacity to
receive it.
Rabindranath Tagore
Chapter Key Points
Discusses the practical application of the Mobile Enterprise Transition and ◾
Management (METM) framework to a small-sized travel and tourism orga-
nization called Bluewaters travel
Demonstrates the diagnose phase of METM by applying it to Bluewaters ◾
Outlines the MET project plan that considers all four dimensions (economic, ◾
technical, process, and social) in a cohesive sequence of activities to transition
Bluewaters to a mobile business
Sug ...