
340 ◾ Mobile Enterprise Transition and Management
business software, which is also Internet-enabled, provides opportunity to the
employees of Bluewaters to tap into real-time information on fares and schedules,
create tours and travels and related content, provide that content to the customers
through a partnership with network operators, reach a wide range of new custom-
ers, and support the existing customers, while they travel.
us, technica lly, the tra nsition strateg y of Bluewaters aims to pa rtner w ith k nown
service providers such as Google and Yahoo and offer its services on various mobile
networks such as Cingular, Sprint N ...