
Applying METM to a Small-Sized Travel and Tourism Enterprise ◾ 345
as other information that may be peripheral to the travelers but of importance—
such as, say, changes to the financial markets or helping them participate in mobile
online auctions. ese gadgets need a middleware component that aggregates infor-
mation from online sources, condenses and formats this information for its devices,
and transmits that information (continuously) to the devices. Packaging the mobile
informative services as part of the overall travel service offered by Bluewaters is a
part of the economic dimension of the transition.
Mobile Transactive
e transactive use ...