132 ◾ Mobile Evolution: Insights on Connectivity and Service
connectivity usage scenarios, and the perceived value of content/information that triggers the
demand for new functions. e latter category is crucial from the perspective of forward-looking
strategy formulation and business models. e exponential demand for service innovation and
sophisticated functionality demand growth requires a shift away from specialized realizations of
hardware/software.
In an internetwork of humans and things, mobile connectivity with its natural appeal bears the
potential for boundless growth. From a service perspective, this natural appeal holds the potential
for evolution and revenue generation for service and connectivity providers. A virtualized, generic ...