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Mobile Evolution
book

Mobile Evolution

by Sebastian Thalanany
March 2015
Intermediate to advanced content levelIntermediate to advanced
302 pages
13h 39m
English
CRC Press
Content preview from Mobile Evolution
137
Chapter 4
Service
We are all inventors, each sailing out on a voyage of discovery, guided each by a private
chart of which there is no duplicate. e world is all gates, all opportunities.
—Ralph Waldo Emerson
Service universality and service personalization must coexist to meet the demands of human
behavior, choices, and interests (unique to every user) over a foundation of service interoperability
and service expectations (nonunique to every user). Historical product and service trends have
typically adopted a monolithic perspective of experience; if it is good for one user, it should be
good for all, an inexible and limiting view. Rigid ob ...
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Publisher Resources

ISBN: 9781482224801