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Mobile Evolution
book

Mobile Evolution

by Sebastian Thalanany
March 2015
Intermediate to advanced content levelIntermediate to advanced
302 pages
13h 39m
English
CRC Press
Content preview from Mobile Evolution
Service157
inuence its adoption.* Design, implementation, and customer care approaches should then be
tuned according to the nature of a mobile service—utilitarian or well-being-oriented—to opti-
mize the PU and PEOU aspects of the mobile service to enhance its appeal for a mobile user.
TAM considerations, enhanced with holistic and enjoyment attributes
of a mobile service,
are a signicant determinant of the appeal and adoption of the mobile adoption, which in turn
provide insights into the underlying technology-mediated designs and innovation. e holistic
attributes of a mobile service view the context of usage as a whole, where the objective ...
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Publisher Resources

ISBN: 9781482224801