Service ◾ 177
Apple iPhone and the Google Android OSs. e role of mobile services, unlike other types of
technology-mediated services for personal or professional segments of human existence, is natu-
rally personal: highly individualized. e level of individualization demands both an attractive
and a customizable experience of mobile service. e underlying segments of mobile connectivity
involve a combination of both wired and wireless access, of which the wireless segment is char-
acterized by a variety of radio-access technologies. e wireless access represents the mobile edge
of connectivity, which enables the rendering of mobile services, over a QoS aware connectivity to
serve as a foundation for QoE: an attribute that is experienced by ...