CHAPTER1Nonprofit Technology and Fundraising

Nonprofit technology is the use of information and communication technology so that nonprofits can better achieve their mission and implement their programs. In practice, nonprofit technology is the utilization of hardware and software to manage donors, volunteers, and projects; to execute web and email communications; to launch fundraising and advocacy campaigns; to participate in mobile and social media; and to sell products and tickets online. If you work for a nonprofit that relies heavily on individual fundraising, the decisions you make concerning nonprofit technology will dictate your fundraising and program success and thus should be at the forefront of your mind and your priorities as you ...

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