CHAPTER3Websites

Your website is the foundation upon which all your online communications and fundraising campaigns are built. How your donors and supporters access your website is changing at a rapid rate worldwide. With Africa and Asia in the lead, 20 percent of all global website traffic now occurs on smartphones and tablets.1 With the sales of mobile devices expected to surpass sales of PCs in 2015, your nonprofit would be wise to assume and act upon the fact that more than 50 percent of your website traffic will occur on screens varying in sizes from one to six inches by 2016. The shift to mobile browsing is happening across all demographics and will affect every nonprofit worldwide. If your donors and supporters cannot easily read your ...

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