Skip to Main Content
Mobile for Good: A How-To Fundraising Guide for Nonprofits
book

Mobile for Good: A How-To Fundraising Guide for Nonprofits

by Heather Mansfield
March 2014
Intermediate to advanced content levelIntermediate to advanced
256 pages
5h 53m
English
McGraw-Hill
Content preview from Mobile for Good: A How-To Fundraising Guide for Nonprofits

CHAPTER6Mobile Fundraising

The first text-to-give campaign in the United States was the United Way of America’s “Text FIT” campaign during the Super Bowl on February 3, 2008, which raised $10,000. However, it wasn’t until 2010 when donors gave more than $35 million over a three-week period in response to the Haiti earthquake that nonprofits began to take text-to-give seriously. Throughout 2011 and 2012 numerous early adopter nonprofits began to experiment with text-to-give campaigns with mixed results. Crisis response organizations such as the American Red Cross and UNICEF have raised millions through text giving, but less well-known nonprofits whose missions are not related to responding to crisis situations have struggled to learn how to effectively ...

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Start your free trial

You might also like

The Nonprofit Fundraising Solution

The Nonprofit Fundraising Solution

Laurence A. Pagnoni, Michael Solomon

Publisher Resources

ISBN: 9780071825467