O'Reilly logo

Mobile for Good: A How-To Fundraising Guide for Nonprofits by Heather Mansfield

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

CHAPTER6Mobile Fundraising

The first text-to-give campaign in the United States was the United Way of America’s “Text FIT” campaign during the Super Bowl on February 3, 2008, which raised $10,000. However, it wasn’t until 2010 when donors gave more than $35 million over a three-week period in response to the Haiti earthquake that nonprofits began to take text-to-give seriously. Throughout 2011 and 2012 numerous early adopter nonprofits began to experiment with text-to-give campaigns with mixed results. Crisis response organizations such as the American Red Cross and UNICEF have raised millions through text giving, but less well-known nonprofits whose missions are not related to responding to crisis situations have struggled to learn how to effectively ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required