CHAPTER8Content Creation and Integration

The rapid rise of mobile and social media is having a profound impact on how your donors and supporters consume your content. Nonprofits need to reconsider the design and formatting of all of their content—from print materials to ebooks to event invitations—or risk not being able to stand out from the barrage of tweets, status updates, pins, text messages, and emails that donors and supporters now contend with on a daily basis. With millions of nonprofits, charities, and NGOs worldwide all vying for their attention, to stand out from the clutter, your communications and fundraising campaigns must be adapted quickly to new design aesthetics, and you must be willing to break with tradition and try something ...

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