CHAPTER12LinkedIn

Every second two new members sign up for LinkedIn. With more than 250 million members in over 200 countries and territories, LinkedIn has positioned itself as the social network for professionals. Unlike other social networks that focus on an individual’s personal life, LinkedIn focuses on its users’ work experience, accolades, awards, and one-to-one online networking skills. Used by most nonprofit professionals, LinkedIn is a social network utilized primarily for work, not for socializing with friends and family.

Savvy nonprofit professionals who excel in online professional networking can use LinkedIn to build their personal brands, engage with board members and major donors, and secure new partnerships with other nonprofits ...

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