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Mobile for Good: A How-To Fundraising Guide for Nonprofits by Heather Mansfield

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PART1CREATE AND IMPLEMENT A MOBILE AND SOCIAL FUNDRAISING STRATEGY

The number of online communications and fundraising tools available to nonprofits today is astounding—and overwhelming. From selecting a content management system (CMS) for your website to deciding which social networks your nonprofit should be active on, there is a dizzying array of services, strategies, opinions, and best practices to choose from. Nonprofits with the capacity and the executive buy-in to upgrade their online communications and fundraising systems can set aside months or even years for research and implementation. However, the vast majority of nonprofits struggle to find the time and resources, or they become so overwhelmed that they avoid the process entirely. ...

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