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Mobile Game Design Essentials by David Nolte, Dr. Claudio Scolastici

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Business models

So you have an idea, you know the platform to develop it for, and you know the genre and target audience of your mobile game. The next step is to decide how you will make money out of it!

When releasing a game on the mobile market, there are several options available to make it profitable. Deciding which business model to use is an important, and is a tough decision that will affect the commercial success of your product. Let's invest time in describing each of them and their pros and cons.

Premium

Premium was the predominant business model in the beginning years after Apple launched its App Store. It means that users are charged an amount of money, usually 99 cents, to download a game. It is used by some of the most popular mobile ...

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