The following is a sample pitch document for the fictional game Lilypads. It contains all the sections necessary to produce an effective pitch document.
Lilypads is a puzzle game for the iPhone, inspired by the games such as Peg Solitaire and Draughts. The player is asked to help a small frog named Grof, to get back to his home. Unfortunately, Grof got lost in the swamp of the endless ponds and now he must go through all of them to exit the swamp and hug his worried parents!
High Concept: Jump, eat, and get out of the pond!
Lilypad is 2D game played from a top-down view. The display shows the game level, represented by the pond Grof must escape from.
Each pond hosts a number of lilypads, scattered according to a given ...