The Mobile Location Services Industry
Mobile location services can be divided into two categories: those designed for in-vehicle use and those designed for personal use. Although the applications might be similar at a basic level, the business models, client technology, and service providers are distinctly different. In-vehicle solutions will be developed and provided by the large auto manufacturers and their investments, often as original equipment provided with the vehicle, whereas personal solutions will be developed by mobile operators and deployed on small handheld mobile devices. Both in-vehicle applications and personal applications are likely to leverage partnerships with large media and travel services organizations for a complete and ...
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