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Mobile Location Services: The Definitive Guide by Andrew Jagoe

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What Is M-Commerce?

The process of doing electronic commerce via a mobile device is known as m-commerce. Many m-commerce applications are simple, direct translations of Web e-commerce applications to the mobile environment. However, the type of shopping a user is likely to do on a mobile phone is very different from the shopping he or she might do on the Web. It is unlikely that a mobile user is going to browse large catalogs and shop in a mall-style environment. Because of the small-form factor, wireless push advertising is for the most part overly intrusive, and users are unlikely to accept the amount of advertising they receive today on the Web. Successful m-commerce will require applications that are specifically focused on the requirements ...

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