Introduction
We'd like to start out by telling you that we don't think that 2013 is the year of mobile. We're both asked this question on an almost daily basis and we've been giving the same standard answer for a while now—every year is the year of mobile. With each passing year, mobile (like the Web before it) becomes more indispensable in our daily lives and more and more crucial to the way we do business. However, because you've picked up this book, you've most likely decided that 2013 is the year of mobile, at least as far as you're concerned. So, we're here to help.
In all honesty though, we don't believe in mobile media—or social media for that matter. As we see it, the way we use digital media to interact with brands and each other is ...
Get Mobile Marketing: An Hour a Day now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
