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Week 5: Promote Your Message with Mobile Advertising

“If you build, it they will come” isn't a guaranteed scenario in any kind of marketing, let alone mobile. More and more users are searching for and engaging with brands on their smartphones and tablets. Active outreach in the form of search, display, and other types of mobile advertising plays a big role in facilitating this interaction. In this chapter, we'll teach you the basics of mobile advertising and how you can use it to attract more qualified and engaged consumers to your mobile content.

Chapter Contents

Develop a mobile ad campaign strategy

Define your mobile SEM plan

Define your mobile display plan

Decide where mobile email fits into the mix

Outline your approach to mobile advertising ...

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