How Mobile Is Changing the Face of … Everything
Now you have a sense of the mobile landscape. From here, it's easy to envision how radically mobile is changing the way we do business. The implications are significant. Says Greg: “The most apparent change is marketers now must face a multiscreen reality, including tablets, and confront people using and moving between devices. I don't want to call it the Wild West, but there's a lot of uncertainty.” Greg is right, but it's also the case that one company's uncertainty is another's opportunity.
Retail and Consumer Packaged Goods
For a look at how mobile is changing retail and consumer packaged goods (CPG), look no farther than Apple itself. The company's phenomenally successful chain of retail
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